be deactivated for 30 days and will no longer be visible to others from that point on. During these 30 days you can still change your mind and reactivate your account.

If you choose to deactivate, you will first be asked for your password. And after that it’s really time: your account will be deleted.

Delete or reactivate 

Have you changed your mind and want your TikTok account back? You can reactivate your account within 30 days. Go to ‘Profile’ in the app to log in again. You should still see your old account here. Log in again. Then you will be ask if you want to reactivate this account. Tap ‘Reactivate’ to get your account active again on TikTok.


Hopefully this arty, if you don’t want to delete your account yet, but you are already a little more protected on this platform. If you have any questions, feel free to ask them in the c

Do you recognize that? As marketers, we think we understand our target group well, but we are sometimes surpris by the products they buy or certain advertisements that suddenly do very well or badly. We expect something different beforehand. In this article I explain how you can make data-bas decisions with evidence-bas marketing to get the maximum conversion from your campaigns.


Decisions are still often made on the basis of gut feeling, experiences and opinions. This can of course also be valuable, but it is not watertight and it does not lead to the best results.

On the other hand, evidence-bas work yields more. I explain to you what exactly is meant by evidence-bas Design Directors Managers Email Lists marketing, what the foundation of this approach is and what the role of a Customer Data Platform (CDP) is in this. On the basis of a step-by-step plan with a detail case, you can then get start yourself.

Design Directors Managers Email Lists

What is evidence-bas marketing?

With evidence-based marketing we make decisions bas on customer data obtained and/or insights from research. Not bas on feeling, but bas on evidence. Evidence from our Customer Data platform (EffectiveProfiles) or from A/B testing. Prove what we share in our reports and real-time online dashboards and what we use as input to optimize strategies, campaigns and all our operations.

This is because we know that gut feeling is less successful in making decisions and our unconscious brain is much more important in the decision-making process than the rational conscious brain. This way you are one step ahead of your competitors, you remain relevant and you are continuously working to improve your ROI.

The importance of a Customer Data Platform

A Customer Data Platform serves as a tool for insights into your customers and proof of your campaigns. A CDP builds a complete picture of customers on an individual level. It collects customercreates a 360-degree customer profile that can then be us for segmentation by groups, personalization and automation to run good marketing campaigns and analyze the performance in the campaigns.

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