Content Marketing, also called Content Marketing, is to produce content within a certain strategy to increase organic website traffic from the target audience and then make targeted action for this audience. The content can be a video, an article or infographic files. It helps the target audience choose you in the awareness, evaluation and decision stages. It gives impressive results when used with SEO! Moreover , Content Marketing is generally more cost effective than other forms of marketing and brings about 3 times more leads.

For example, a consumer who needs a new sneaker can learn what features a running shoe should have, how they perform and at what price, thanks to content marketing, and can buy from you thanks to the guidance offered by your brand.

Example 2: Both t

he 1st result and the 2nd result in the image below are a good example of content marketing. On the other hand, listing Payroll Directors Email Lists both the 1st and 2nd place organically in the “how to choose a dental unit” query shows that a very successful work has been done in terms of SEO. This example also expresses the importance of using all digital marketing tools as a whole, simultaneously.

Payroll Directors Email Lists

Social Media Marketing

Today, your potential customers, regardless of age, are highly dependent on social media platforms such as Instagram, Facebook, LinkedIn and Twitter. For example, according to 2021 data, there are 60 million active social media users in Turkey. These 60 million people spend an average of 3 hours a day on social media. Therefore, social media is one of the most important channels among digital marketing tools.

In its simplest definition, Social Media Marketing is the use of social media platforms to connect with your target audience to build your brand, increase your sales and website traffic. This includes everything a business does through social media channels. Social media marketing, which requires an integrated and strategic approach, goes far beyond creating posts and responding to comments on social media channels. It requires a mix of creative thinking and objective and data-driven strategy. That’s why brands that work with professional agencies stand out much more easily than their competitors.

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