Lies for SMBs, these tools let you know what’s going on, schedule posts, and respond in a timely manner to positive, neutral, and negative comments on social media.
Many corporate services display online news via the intranet and external website(s). You can scrutinize and improve the news processes. Then make instructional videos so that everyone can publish. First the news processes themselves:
Every employee must be able to publish via the intranet. Ideally, by submitting a plain text that will publish itself immediately, although Microsoft SharePoint requires more steps. The news is immediately visible on a lower part of the intranet homepage, under a section such as ‘Featured news’. Communications looks through the new messages, checks for spelling mistakes and can promote it to ‘Featured news’. A catchier title above. Add a picture. And comments on ‘open’.
News on the website can be 1-to-1 equivalent to what has gone out as press releases. You achieve a large reach through the press and/or social media. It is thereforadjust that, a news item may be superfluous.
The tool: Microsoft PowerPoint
Anyone who uses software very little will forget how ‘it used to be’. Use the “Screen Recording” option in PowerPoint. Then create a Word document and list the steps in it. Step 1 is then ‘View the explanation:’, followed by a link to YouTube. Assuming you save the videos on You Purchasing Directors Email Lists Tube as ‘hidden’.
If the newsflow is too large, discuss the goals and news criteria. Talk to the team, for example via Betteke van
What do instructional videos do for you?
When instructional videos are easy to find, you don’t have to explain as often.
Plan and organize communication differently?
Everyone in the organization is already communicating, so if the communication department is involved, it is someone’s decision. I think it’s best to discuss those decisions in your team!
For example, is it normal for 100% of new initiatives to come through the communications department? Do the 50% of the projects that are a success have to be confirmed in the raison d’être via extra communication? If 10% of the service changes on 1 point, should there be separate messages about this? It’s all those requests put together that hit the communications department like an avalanche. And often just before the big holidays (when you are ready).
Suppose a communication advisor starts to advise even more? And that you set out communication processes in project teams of 4 people. A quartet that in turn updates their own supporters and also gauges their first reactions.