Binding and captivating employees requires an integrated approach. In the current labor market, attracting and retaining employees is an increasing challenge for most organizations. And it will remain so for years to come. How do you ensure that talent chooses you and then stays with you? And how can an Employee Value Proposition contribute to this?


We believe that building one strong brand is essential. A strong brand attracts customers, and also makes it clear to (potential) employees why they should choose your company or organization.

What we don’t believe in is building an employer brand as a separate HR activity. Precisely when marketing and HR join forces to build one strong brand, everything starts to add up: the story you tell the customer, the story towards your own employees, and – much more importantly – how you then deliver it. Internally and externally.

Opt for an integrated approach. Building together on one strong brand, which can then be translated into a strong value proposition towards the customer, and a strong employer proposition that fascinates, binds and allows people to grow.

The brand  and externally

A strong brand, recorded in a distinctive positioning, is not only the basis for the value proposition towards the Audit Directors Auditors Email Lists customer. It also forms the foundation for the employer proposition and the starting point for building and developing a strong culture.

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Employee Value  work

The overarching brand positioning forms the basis from which you can translate into a specific value proposition aimed at your own people.

An Employee Value Proposition (EVP) is the proposition towards current employees and new talent, which makes the added value of the organization explicit for its own people. And vice versa, how employees can be of value to the organization. In other words, the EVP is about valuable work and works both ways.

Also read:  Employee journey strategy: satisfied & motivated employees in 7 steps

An EVP is a summary of the distinguishing features and benefits of working for an organization. And indicates how you as an employee can add value to the ambition of the organization based on your strength.

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